Crap Solutions

When it comes to building a successful eCommerce website, the details matter. Everything from the color scheme to the layout to the content directly affects how your company is perceived, which can mean the difference between a potential customer placing an order or moving along. Using Magento A/B testing is a fantastic way to determine the best approach so you can move forward with confidence. What Is Good A/B Testing? A/B testing itself is simply the practice of running two (or more) versions of a piece of content, Version A and Version B (and sometimes Versions C, D, etc.). The platform—in this case Magento—randomly shows different versions to different users, and then you use the resulting consumer behavior data, such as conversions, bounce rates, and so on, to determine which version generates the most value. This process lets you gradually quantify which elements of a user experience have what impact. Good  A/B testing, then, means having robust testing tools, usin...

I’ve recently been talking a lot about website design requirements, proposals, and contracts. I’ve done so because I know a successful website design launch is more than software code, text, and images. Website design success is a direct result of a structured process and solid documentation . Executing a successful website design project begins and ends with a solid documentation. This documentation can be a proposal, contract, or statement of work. The name of the document is less important than the details contained within the document. Whether you’re a small business or a large enterprise, documentation is the key ingredient to executing a website project that is on-task, on-time, and on-budget. The more you document in the sales process, the more smoothly the process will go for everyone involved. In a prior blog post I discussed the creation of a website RFP. Now that the creation of an RFP document is complete, I’d like to talk about reviewing and ...