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When it comes to building a successful eCommerce website, the details matter. Everything from the color scheme to the layout to the content directly affects how your company is perceived, which can mean the difference between a potential customer placing an order or moving along. Using Magento A/B testing is a fantastic way to determine the best approach so you can move forward with confidence. What Is Good A/B Testing? A/B testing itself is simply the practice of running two (or more) versions of a piece of content, Version A and Version B (and sometimes Versions C, D, etc.). The platform—in this case Magento—randomly shows different versions to different users, and then you use the resulting consumer behavior data, such as conversions, bounce rates, and so on, to determine which version generates the most value. This process lets you gradually quantify which elements of a user experience have what impact. Good  A/B testing, then, means having robust testing tools, using th